The Italian final “Brandstorm 2019”, innovation competition for students of L’Oréal with the aim of innovating the beauty industry, saw again this year the participation of students from the University of Modena and Reggio Emilia. The Unimore team finished second in the national final with the MyPODs project. The University of Modena was the only one outside of those directly followed by L’Oréal to access the national finals.

The team is made up of Daniela Florencia Fardello, Martina Schiuma, and Pasquale Suero, enrolled in the International Management course of the Marco Biagi Department of Economics.

The answer to the challenge posed by L’Oréal on the beauty & skincare of the project presented by the MyPODs team is the creation of an electronic device that performs all the steps of a “beauty routine” in three minutes using a capsule system (“PODs”, from which the name of the team) containing single doses of product made of highly insulating, recycled and compostable material. This innovation goes together with a renewal of the subscription business model for users of the device.

Daniela, Martina and Pasquale are not new to challenges and to this kind of competition: Daniela and Pasquale are both participants in the Training for Automotive Companies Creation (TACC) 2019 project, an experimental UniMoRe project that trains and trains students for innovation and entrepreneurship, in a path of excellence based on concrete experiences and specific for the automotive sector, while Martina has made similar experiences of entrepreneurship abroad.

Daniel Alberto Sebastia, international finalist of L’Oréal Brandstorm 2018 and student of International Management with training curriculum in UniMoRe projects such as ICARO, TACC, and CBI-ER, followed the MyPODs team throughout their journey with the role of mentor.

“Brandstorm” is one of the largest student competitions in the world, organized by L’Oréal, with over 150,000 participants from over 60 countries in 27 years. The 2019 edition involved hundreds of subscribers in Italy on the platform from multiple universities.